How to Market a Book App and Other Apps for Kids!
Cut Through the Crowded Market and Drive Downloads of Your Book App
We’ve all heard that apps are the new gold rush. After all, there are over 29 million iPads and over 200 million other iOS devices in market. If you sell your app to even a fraction of this number, you’re talking significant revenue. And there are people making millions of dollars with apps.
But Apps Aren’t a License to Print Money
And if you have a book app or other app for kids, some of the most successful strategies that other types of apps are using won’t work for us.
Just like with books, your book app won’t sell if someone doesn’t know about it, which is why you have to market it!
Save Time and Money as You Fast Track Your Marketing Plan
Before I became a children’s author, I worked for 20 years in marketing. That experience has proven both invaluable in helping me market my book app, and absolutely useless!
I’ve tried a lot of techniques to market our first book app, “Treasure Kai and the Lost Gold of Shark Island.” Some have worked. Some haven’t.
Some days we sell hundreds of apps. Some days we sell less than 10. But since May 2011, we’ve sold apps every single day, bar one (and I share with you what went wrong in the book!).
One Wrong Campaign Will Cost You More than the Price of This eBook!
After coaching over a dozen other authors and kids app developers on marketing, and hearing from many more authors and developers via my blog, I’ve answered the request and written an eBook on how to market children’s book apps. Most of the information in this eBook is relevant to other book apps and other apps for kids as well!
This eBook is designed to fast track your marketing plan, saving you time and money, because I’ll tell you what’s worked for us and what hasn’t! And I’ll share what others have done as well.
What is the value of the training in this eBook? Think about it this way. The cost to have one press release written and distributed by a press release service is at least $100. Want to know how well that might work for you?
And what’s the value of your time? I’ve spent countless hours setting up and analyzing campaigns, researching techniques, talking to other developers and compiling a list of reviewers and resources so you don’t have to!
So Why do you Need an eBook on Children’s App Marketing,
Why Not Use General App Marketing Books?
Because some of the best techniques developers of other types of apps use, won’t work for us.
And there are marketing options that are unique to us.
In addition to general app reviewers, we have children’s book app reviewers, children’s app reviewers and even book reviewers to share our apps with.
- The bloggers we want to talk about our apps are different.
- The publications who will be interested in our apps are different.
- And the types of promotions we can do are different.
So there are a number of reasons why an eBook specifically for marketing children’s book apps is a must-have tool for the children’s book app creator.
Who is this eBook For?
I wrote this eBook with the creators of children’s book apps in mind because about 85% of the book apps in the App Store are children’s books. That being said, much of the content in this eBook applies to all book apps.
- Already have a book app in market? Learn new techniques to market your book app and refine things you are already doing.
- Developing your first book app now? Use this information to create your marketing plan for launch and beyond.
- Thinking about creating a book app? Understand what’s involved with making your book app successful. Apps don’t sell themselves so it will help to know what you can do.
- Have a children’s app that’s not a book app? Great. With the exception of a few reviewers, most of the information in this book works for you too.
What’s in the “How to Market a Book App” eBook?
Whether you are just starting out or you have a book app in the App Store, there will be something in here for you.
- I start from the beginning, how to position your app and get the most out of your presence in the App Store.
- How marketing a children’s app is different from marketing other apps so what strategies you may read about that you should avoid, what you can use and what’s unique for our market.
- The numbers. It’s hard to find numbers. What is a Top 10 position in the US app store worth in terms of downloads? The numbers aren’t absolute, but I’ll give you a guide based on what we’ve experienced and what I’m hearing from others.
- What techniques have worked the best for us and others.
- What have we done that’s failed, that you should avoid!
- The best FREE techniques you can use to market your book.
- How to improve your chance to get reviews.
- A list of reviewers for children’s book apps and beyond.
- PR, Social Media, Joint Promotions and Paid Promotions.
Free Updates to the eBook so You Keep Learning
As with Author’s Guide to Book Apps, I’ll be writing updates to this eBook constantly and will send them out free to eBook buyers, every few months.
If you have a campaign you’ve done that you’d like me to consider including in this book, please send it to me. I’m thrilled to give free publicity to other authors and developers.
Or if you see examples of marketing campaigns that worked well or were failures, share those as well.
About Karen Robertson
Karen enjoyed a successful career in marketing for 20 years before life took a different turn.
She was struggling to get her kids to read for fun when one night she had a dream about a new kind of book where kids had to physically do something to drive the story forward.
From that dream she created and wrote “Treasure Kai and the Lost Gold of Shark Island,” an interactive treasure hunt adventure book that used toys as clues to finding a gold treasure.
When her son picked up an iPad for the first time and chose storybook apps over games, she knew it was time to “go digital.”
The “Treasure Kai” book app launched in 2011 and has won recognition and awards including being a Digital Storytime “Top 25 Most Essential Children’s Book App” and winning “Best in Category” for apps at the New Media Film Festival in San Francisco.
After launching her first book app, Karen was repeatedly asked to write articles and speak about how she turned her book into a book app. She found that articles barely scratched the surface of what people needed to know so she wrote her first eBook, “Author’s Guide to Book Apps.”
Karen has found that making a book app is one thing, but selling one is a whole different story! So after months of trying different marketing techniques with “wins” and “bombs”, and after consistently selling Treasure Kai on a daily basis for eight months, and after dozens of coaching calls about marketing with other authors and developers, she’s written her second eBook, “How to Market a Book App and other kids apps.”
Coming in 2012 are the sequel to “Treasure Kai,” “Treasure Kai and the Seven Cities of Gold,” a game app and webinars and training videos about making and marketing book apps.
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