Each year marketing techniques online are forced to change with the times. In only a few sort years, the technology has advanced at such a break neck speed that you had better be working on the foundation of your website if you expect to see long-term results. If you are trying to game the system for faster results, by the time the search engine algorithms change next month, your website will be left for dust at the bottom of the organic rankings.
The first area you must focus on your website when it pertains to digital marketing is fresh content. There must be an effort made to add at least some fresh content daily, because this is the trigger that goes out over the internet that draws in the search engine spiders to come crawl your pages. If you are not making an effort here, your competition is going to simply run you down.
Keywords are even more important that articles because they allow the search engine spiders to index and rank your content. If you are not making any effort to choose the right keywords, then you are better off not doing anything because you are simply wasting time. The long-tail keywords that you should be targeting must have a decent monthly search volume, while at the same time a low amount of competition. These may be hard to find, but the work will pay off when you do.
The thing with digital marketing that really will separate you from your competition is client engagement. Once you have a visitor on your website, you must make every effort possible for them to take action and fill out your form for their e-mail, so you can send them correspondence down the road. Once you have that e-mail, it is worth more than gold because you now can message this visitor time and time again with offer that will get them to take action and make a purchase.
Don’t flood your visitors with sale after sale messages either, once in a while provide them some useful information they can use to help grow their own business. When you take the time to give a reader information that is useful, they are more likely to refer your business, share your content on social media, and expand your global reach.